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The Brand Gap by Marty Neumeier (2005, Paperback, Revised)
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Author: Marty Neumeier
Publisher: Peachpit Pr
Publication Date: 2005-08-03
Language: English
Format: Paperback
ISBN-10: 0321348109
ISBN-13: 9780321348104
Product ID: EPID45023859
Portions of this page Copyright 1995 - 2009 Muze Inc. 
All rights reserved.
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A Staple for the CreativesReview created: 11/02/09
by:
helloaesdesign ( 3 )
This book is an absolute must-read for anyone working in the creative industry: marketers, advertisers, designers, students, etc. I had to purchase this book as a staple in my reference library, a book that does the best job of over-viewing and explaining just what a brand is.
In my experience I have found that the principles outlined in The Brand Gap have helped me when it comes to explaining what I do to clients and why it is so valuable.
Overall, this book is great reference for the seasoned and a great starting point for students.
In my experience I have found that the principles outlined in The Brand Gap have helped me when it comes to explaining what I do to clients and why it is so valuable.
Overall, this book is great reference for the seasoned and a great starting point for students.
Review ID: 10000000014046700
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Thank you for voting. If your vote meets our Good Book.Review created: 06/04/08
by:
) Great for creatives and even better for marketing experts who think they are creative. As a creative, I see this book as a bridge between what I do and what the guys on the other side of the aisle do. It shows that we are trained to reach the same outcome, but from two different directions. I recommended it, whole-heartedly.
Review ID: 10000000007416006
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