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The Brand Gap by Marty Neumeier (2003, Paperback, Illustrated) 
The Brand Gap by Marty Neumeier (2003, Paperback, Illustrated)

 
The Brand Gap by Marty Neumeier (2003, Paperback, Illustrated)

Publisher: Macmillan Computer Pub
Publication Date: 2003-01-01
Language: English
Format: Paperback
ISBN-10: 0735713308
ISBN-13: 9780735713307
Product ID: EPID2395193
Description: An introduction to the need for strong branding, BRAND GAP breaks down the five basic components that help companies differentiate and grow their brand. Also included are exercises to help businesses begin this long and demanding process...
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