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Brand Aid: An Easy Reference Guide...
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Brand Aid by Brad Vanauken (2003, Hardcover, Illustrated) 
Brand Aid by Brad Vanauken (2003, Hardcover, Illustrated)

 
Brand Aid by Brad Vanauken (2003, Hardcover, Illustrated)

Publisher: Amacom Books
Publication Date: 2003-07-25
Language: English
Format: Hardcover
ISBN-10: 0814406815
ISBN-13: 9780814406816
Product ID: EPID2271572
Description: BRAND AID gathers all kinds of information about turning a company brand into something larger--into a consumer symbol. VanAuken, former brand manager at Hallmark, draws on his experience to provide readers with a complete resource for c...
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Synopsis
BRAND AID gathers all kinds of information about turning a company brand into something larger--into a consumer symbol. VanAuken, former brand manager at Hallmark, draws on his experience to provide readers with a complete resource for cultivating and nurturing their own brands.

Details
Publication Date:2003-07-25
Edition Description:Illustrated

Size
Length:320 pages
Height:9.3 in
Width:6.3 in
Thickness:1.2 in
Weight:21.1 oz

Industry Reviews
"[BRAND AID] is packed with information and good ideas -- so many, in fact, that it is virtually an encyclopedia of brand marketing dos and don'ts."
Publishers Weekly (06/16/2003)

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