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Brand Aid by Brad Vanauken (2003, Hardcover, Illustrated) 
Brand Aid by Brad Vanauken (2003, Hardcover, Illustrated)

 
Brand Aid by Brad Vanauken (2003, Hardcover, Illustrated)

Publisher: Amacom Books
Publication Date: 2003-07-25
Language: English
Format: Hardcover
ISBN-10: 0814406815
ISBN-13: 9780814406816
Product ID: EPID2271572
Description: BRAND AID gathers all kinds of information about turning a company brand into something larger--into a consumer symbol. VanAuken, former brand manager at Hallmark, draws on his experience to provide readers with a complete resource for c...
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