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Bottom Line Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (2002, Hardcover, Illustrated) 
Bottom Line Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (2002, Hardcover, Illustrated)

 
Bottom Line Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (2002, Hardcover, Illustrated)

Publisher: Praeger Pub Text
Publication Date: 2002-09-30
Language: English
Format: Hardcover
ISBN-10: 1567205054
ISBN-13: 9781567205053
Product ID: EPID2186767
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Details
Publication Date:2002-09-30
Edition Description:Illustrated

Size
Length:253 pages
Height:9.3 in
Width:6.3 in
Thickness:1.2 in
Weight:21.6 oz

Publisher's Note
Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.

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