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Blue Ocean Strategy by Renee Mauborgne, W. Chan Kim (2005, Hardcover) 
Blue Ocean Strategy by Renee Mauborgne, W. Chan Kim (2005, Hardcover)

 
Blue Ocean Strategy by Renee Mauborgne, W. Chan Kim (2005, Hardcover)

Author: Renee Mauborgne, W. Chan Kim
Publisher: Harvard Business School Pr
Publication Date: 2005-02-28
Language: English
Format: Hardcover
ISBN-10: 1591396190
ISBN-13: 9781591396192
Product ID: EPID30889143
Description: In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: "red ocean" is the crowded, traditional space, where competing m...
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Synopsis
In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: "red ocean" is the crowded, traditional space, where competing means working with old rules, hence at a disadvantage; "blue ocean" is the name for the wide open and free space where innovators can succeed by making their own rules. Using case studies of a range of companies, including Starbucks, Dell, and Cirque du Soleil, Kim and Mauborgne identify how and why these companies achieved tremendous success through innovative strategies. Finally, Kim and Mauborgne provide six basic principles along with charts and tables to help plot new, customized marketing strategies and set sails for the wide open seas of success.

Details
Publication Date:2005-02-28

Size
Length:288 pages
Height:8.5 in
Width:6.3 in
Thickness:1.0 in
Weight:18.4 oz

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