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Blink by Malcolm Gladwell (2007, Paperback, Reprint) 
Blink by Malcolm Gladwell (2007, Paperback, Reprint)

 
Blink by Malcolm Gladwell (2007, Paperback, Reprint)

Author: Malcolm Gladwell
Publisher: Back Bay Books
Publication Date: 2007-04-03
Language: English
Format: Paperback
ISBN-10: 0316010669
ISBN-13: 9780316010665
Product ID: EPID52755750
Description: How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some pe...
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Synopsis
How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.

Social commentator Malcolm Gladwell once again takes the pulse of contemporary experience and, in BLINK, comes up with this enlightening exploration of the role of rapid thinking in everyday life. Gladwell shows how what we call snap judgments, first impressions, or instinct are often right on target and get to the core truths. He reveals that experts call this process "thin-slicing"--the ability to dive for truth the way a basketball player grabs a loose ball on the court, cutting through layers and levels of knowledge that resist tortured analysis. He reports on current research in the fields of science and psychology, and their applications in marketing. Gladwell writes of the marriage therapist who can discern, by listening to three minutes of the parties talking to each other, whether their marriage will last, and how thin-slicing operates in a job interview or when an insurance company wants to identify which doctors are candidates for lawsuits. It might be a sense of structures and patterns, or a Sherlock Holmesian sensitivity to the messages we send out, or just the ability to filter out bad signals and bad information. Gladwell draws examples from the home, office, and school, and proceeds with care and caution through his material; his exposition is as engaging as it was in his previous book, THE TIPPING POINT. After reading Gladwell you will more likely trust your first impressions, but wonder what others are thinking, too.

Details
Publication Date:2007-04-03
Edition Description:Reprint

Size
Length:322 pages
Height:8.5 in
Width:5.5 in
Thickness:1.0 in
Weight:10.6 oz

Publisher's Note
Draws on a range of case studies to explore the process by which people make decisions, explaining how the difference between good and bad decision making is directly related to the details on which people focus, and counsels readers on how to become better decision makers in every aspect of life. Reprint.

Industry Reviews
"BLINK moves quickly through a series of delightful stories, all about the backstage mental process we call intuition....My first impression of BLINK--in blurb-speak--was 'Fascinating! Eye-opening! Important!'....If you want to trust my snap judgment, buy this book: you'll be delighted."
New York Times Book Review - David Brooks (01/16/2005)

"The author's great strength lies in his stories, and here he crafts a number of engaging ones....All these stories are nicely written and most inform and entertain at the same time...."
Kirkus (10/01/2005)

"[A] lively, wide-ranging pop treatise."
Entertainment Weekly (12/30/2005)

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    Top Reviews
      Good, Not Great, Book About Cultural and Intuition
    Review created: 11/28/08
    6 of 6 people found this review helpful.

    In Blink, Malcolm Gladwell offers his account of humanity's seemingly instantaneous judgment in critical situations. The book features a series of fascinating anecdotal case studies, skilled interweavings of psychological experiments, explanations, and unexpected connections which have become part of Gladwell's writing style since Tipping Point.

    At the outset of Blink, he illustrates how incredibly complex decisions are often made in the matter of seconds: experts on Greek art, who had no vested interest in judging a rare 6th-century sculpture of a youth as authentic, sensed immediately that it was fake. But Gladwell points out that if expertise, or mere accumulated experiences sufficed, humans could unerringly trust these decisions made as rapidly as the blink of an eye, but, as he illustrates through several counterpuntal stories, such blinks can also be deceptive. It should be noted that he seems to stretch some of his examples to conform to his blink-of-an-eye theory.

    Gladwell is an impressive synthesizer and is, in that sense, a model for both teachers and students. Because of his skills as a journalist, the book is accurate and informative -- complete with numerous anecdotes. Blink is a satisfying and informative read, but not as scholarly as some might have you believe.


    Review ID: 10000000009530188
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