The Big Switch by Nicholas Carr (2008, Hardcover) 
The Big Switch by Nicholas Carr (2008, Hardcover)

 
The Big Switch by Nicholas Carr (2008, Hardcover)

Publisher: W W Norton & Co Inc
Publication Date: 2008-01-30
Language: English
Format: Hardcover
ISBN-10: 0393062287
ISBN-13: 9780393062281
Product ID: EPID60314639
Description: A hundred years ago, companies stopped producing their own power with steam engines and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brough...
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Synopsis
A hundred years ago, companies stopped producing their own power with steam engines and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. Here, business journalist Carr weaves together history, economics, and technology to explain why computing is changing--and what it means for all of us.--From publisher description.

In a provocative analogy, Nicholas Carr compares the current movement away from individualized computer systems to the revolution of electricity a century before. When Edison's invention supplanted older forms of power generation such as windmills, a financial shift occurred as well, with electric grids being owned and operated by a select few. Carr sees the future of the Internet headed in a similar direction, and his predictions about the economic changes that will be brought about by such public centers of data as Google and YouTube are insightful. This potentially abstruse material is covered in lucid and enjoyable prose.

Details
Publication Date:2008-01-30

Size
Length:278 pages
Height:9.5 in
Width:6.3 in
Thickness:1.0 in
Weight:19.5 oz

Publisher's Note
An analysis of an evolving trend in computer-based business makes predictions about what will be its role in transforming economics and culture, in an account that evaluates how the shift from private computer systems to internet-based networks has initiated a major revolution that will impact all components of society. 25,000 first printing.

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