The Bear Necessities of Business by Amy Joyner, Maxine Clark (2006, Hardcover)

Although I don't expect to launch a business with the global effect of Build A Bear Workshops, it's interesting to learn the steps one takes to do so. Prior to her Build A Bear days, Maxine networked with plenty of high profile executives whom were able to share and invest in her vision. Most of us won't start a business with that ease of finding investors (at least she made it sound easy). I'm sure Maxine put plenty of effort and money into her dream. I enjoyed traveling w/Maxine on her journey of success with Build A Bear.