Synopsis The design firm IDEO has led the industry with its innovative approach to management, collaboration, and office environment. Here, Thomas Kelley, the firm's celebrated general manager, reveals the strategies IDEO stands by. His exploration of work methods leads him through a narrative describing some of the firm's most exciting designs, like the upright toothpaste tube, the development of which he follows from inception, through various prototypes, into test markets, and onto the shelves.
| Details | | Publication Date: | 2001-01-01 | | Edition Description: | Illustrated |
| Size | | Length: | 307 pages | | Height: | 9.3 in | | Width: | 6.3 in | | Thickness: | 1.5 in | | Weight: | 26.4 oz |
Publisher's Note IDEO, the widely admired, award winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting edge products, reveals its secrets for fostering innovative, out of the box thinking across the world of business.
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