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The Art of Innovation by Jonathan Littman, Tom Kelley (2001, Hardcover, Illustrated) 
The Art of Innovation by Jonathan Littman, Tom Kelley (2001, Hardcover, Illustrated)

 
The Art of Innovation by Jonathan Littman, Tom Kelley (2001, Hardcover, Illustrated)

Publisher: Doubleday
Publication Date: 2001-01-01
Language: English
Format: Hardcover
ISBN-10: 0385499841
ISBN-13: 9780385499842
Product ID: EPID1787180
Description: The design firm IDEO has led the industry with its innovative approach to management, collaboration, and office environment. Here, Thomas Kelley, the firm's celebrated general manager, reveals the strategies IDEO stands by. His explorati...
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Synopsis
The design firm IDEO has led the industry with its innovative approach to management, collaboration, and office environment. Here, Thomas Kelley, the firm's celebrated general manager, reveals the strategies IDEO stands by. His exploration of work methods leads him through a narrative describing some of the firm's most exciting designs, like the upright toothpaste tube, the development of which he follows from inception, through various prototypes, into test markets, and onto the shelves.

Details
Publication Date:2001-01-01
Edition Description:Illustrated

Size
Length:307 pages
Height:9.3 in
Width:6.3 in
Thickness:1.5 in
Weight:26.4 oz

Publisher's Note
IDEO, the widely admired, award winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting edge products, reveals its secrets for fostering innovative, out of the box thinking across the world of business.

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