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What Americans Really Want...Really by Frank Luntz (2009, Hardcover) 
What Americans Really Want...Really by Frank Luntz (2009, Hardcover)

 
What Americans Really Want...Really by Frank Luntz (2009, Hardcover)

Author: Frank Luntz
Publisher: Hyperion Books
Publication Date: 2009-09-15
Language: English
Format: Hardcover
ISBN-10: 1401322816
ISBN-13: 9781401322816
Product ID: EPID72099260
Description: Frank Luntz has delved deeply into the American psyche and emerged with a vast amount of important and often surprising information. After thousands of face-to-face interviews and a million more over the phone, Luntz is convinced that wh...
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Synopsis
Frank Luntz has delved deeply into the American psyche and emerged with a vast amount of important and often surprising information. After thousands of face-to-face interviews and a million more over the phone, Luntz is convinced that what Americans want isn't all that complicated: decent jobs, a good life for their families, and--yes--guaranteed health care. But Luntz also goes off on fascinating tangents, including what's wrong with our government (and is anything right?), what you go shopping for, how you can keep your kids off drugs, how not to get fired, and, alternatively, how to keep your employees from quitting. Luntz's book is valuable for businesses trying to win customers, but it's also a fascinating read for the average citizen who's just trying to understand our complicated society.

Details
Publication Date:2009-09-15

Size
Length:302 pages
Height:10.3 in
Width:6.8 in
Thickness:1.2 in
Weight:20.8 oz

Publisher's Note
The best-selling author of Words that Work draws on over a decade of research, including a survey conducted specifically for the book, to reveal what Americans truly want--including personal priorities, daily habits, private desires, elected officials, in the workplace, and more--and what it means for business. 150,000 first printing.

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