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From Altoids To Zima by Evan Morris (2004, Paperback) 
From Altoids To Zima by Evan Morris (2004, Paperback)

 
From Altoids To Zima by Evan Morris (2004, Paperback)

Author: Evan Morris
Publisher: Fireside
Publication Date: 2004-11-02
Language: English
Format: Paperback
ISBN-10: 0743257979
ISBN-13: 9780743257978
Product ID: EPID30791567
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Details
Publication Date:2004-11-02

Size
Length:199 pages
Height:6.8 in
Width:5.0 in
Thickness:0.5 in
Weight:5.6 oz

Publisher's Note
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromised.

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