| Details | | Publication Date: | 2000-04-03 | | Edition Description: | Illustrated |
| Size | | Length: | 346 pages | | Height: | 9.5 in | | Width: | 7.5 in | | Thickness: | 1.0 in | | Weight: | 23.2 oz |
Publisher's Note
Discover how you can take advantage of the most rapidly growing form of e-commerce.Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something. Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more. Get hands-on advice and guidance on how to: - Select the right affiliate program
- Implement the required technologies
- Manage content development
- Analyze traffic trends and drive traffic to a site
- Avoid pitfalls and costly mistakes
- Maximize commissions by refining the product mix, placement, and display
The first guide to the most rapidly growing form of e-commerceBegun by Amazon.com in 1997 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25% of all retail e-commerce. Written by pioneering experts in the field, this is a comprehensive guide to planning, implementing, and managing affiliate relationships on the Web. Marketing, advertising, sales and publicity professionals, as well as Webmasters, will learn about the various types of affiliate programs and how to choose the best one for their goals. They will also get the hands-on advice and guidance on how to implement the required technologies; manage content development, analyze traffic trends and herd traffic to their sites, maximize commissions by refining the product mix, placement, and display, and more. The companion Web site features templates and checklists for implementing, managing, and tracking an affiliate program, along with links to resources and sites discussed in the book
Discover how you can take advantage of the most rapidly growing form of e-commerce.
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display
Industry Reviews
"Offers invaluable advice, it is also excellently planned and delivered, easy to follow and informative..." (E-Business, September 2000)
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"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash" (UNIX NT, November 2000)
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