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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp (2008, Hardcover)
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Author: Terence A. Shimp
Publisher: South-Western Pub
Publication Date: 2008-12-26
Language: English
Format: Hardcover
ISBN-10: 0324593600
ISBN-13: 9780324593600
Product ID: EPID70185723
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