How To Advertise by Jane Mass, Kenneth Roman (1997, Paperback) 
How To Advertise by Jane Mass, Kenneth Roman (1997, Paperback)

 
How To Advertise by Jane Mass, Kenneth Roman (1997, Paperback)

Publisher: St Martins Pr
Publication Date: 1997-12-01
Language: English
Format: Paperback
ISBN-10: 0312171080
ISBN-13: 9780312171087
Product ID: EPID92462
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Details
Publication Date:1997-12-01

Size
Length:193 pages
Height:8.8 in
Width:5.5 in
Thickness:0.8 in
Weight:9.6 oz

Publisher's Note
An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies. of color photos.

An Elements of Style for everyone who advertises. A complete guide to what works, what doesn't - and why. Completely revised and updated for the 1990s.

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