Antique & Contemporary Advertising Memorabilia by B.J. Summers (2004, Hardcover, Revised)

It was quite evident to my husband and I that we needed to know more about the items we seem to have an interest in. Old Advertising Calendars, labels, and greeting cards seem to be bringing a premium price. We wanted to find out why, and to be more knowlegable about condition and quality. An occassional weekend at the Antique Auction is great fun. Going with a little "Collector brain" makes the trip and winning the bid a lasting memory. Coming home and discovering that my newly purchased item is a repoduction is disheartening. By purchasing a book that I can take with me versus taking my computer to an auction, will definity enhance your interest and create conversation to educate others. Plus, you have to learn whether your item will hold its value too. That brings on another challenge to collecting that turns the fun into gamble.
But the price of something old always brings new money.