15 Secrets Every Network Marketer Must Know by Dr. Joe Rubino, John Terhune (2006, Paperback)

The title is obviously designed to sell books, but even if the 15 points they offer are not even close to being "secrets," the points are well made and valuable nonetheless.

What is clear from the book is that although network marketing is a legitimate and lucrative home-based business opportunity for some, it is neither an easy or fast path to wealth for everyone. Consider the 15 "secrets:"

1) You need a winning attitude
2) There is power in failure or being told "No"
3) The single most important pre-requisite for success is self-discipline
4) Never, never give up
5) Make commitments that count
6) Have a compelling dream that drives your daily actions
7) Start with realistic expectations
8) Create leaders
9) Build a perpetual contact list
10) Intelligently work your contact list
11) Network marketing is a contact sport
12) Be professional about showinng your plan
13) Maximize the power of great follow-up
14) Get associates started properly
15) Create a life achievement plan

So now that I've revealed the secrets, let me also state that the book is chock-full of great, practical pointers and the wisdom of experience. I'll be recommending it to everyone in my organization.