Industry Reviews "Useful guide for budding entrepreneurs looking to building a Web storefront. Provides 101 ideas for start-up businesses, backed by over 50 interviews with business owners with existing Web sites. Explains why your business should be on the Internet, provides you with Internet basics, and guidelines to online marketing. The author provides a realistic view of small-business commerce on the Net: "The fact is, no one I spoke with has gotten rich quick.... The vast majority of businesses seem to be getting by and waiting for the rest of the world to realize that they should be online..." Rich